In order to understand the performance of the terminal market, bath products recently, in Beijing,Shanghai, the Guangzhou, Changchun, Hefei 20 city dealers, consumers launched a questionnaire, 367 valid questionnaires were collected, and carries on the statistics, the statistical results are announced as follows, the bathtub for enterprises to expand the market when refer to the main factors -- consumers no longer blindly buy into bathtub for consumers to buy Bath have discovered what the investigation, "the price is right, cost-effective" to 17.6% in the first place, but also to see, the price is not the only factorleading the purchasing power, the product is suitable for the bathroom, after sale service quality is also very important, and also put forward higher requirements in style and function on the bathtub. With thesanitary industry competition intensifies, increase promotional efforts, bathroom promotions frequently appear in the attention of consumers, making information more symmetrical, transparent prices, consumer behavior is becoming more and more cautious, more rational.
Love with acrylic bathtub in 70% of consumers to consumers for a bath type investigation to see, acrylicbathtubs 70.8% of the vote to become the mainstream of the market. Acrylic bathtub price is relatively cheap,good insulation properties, high gloss, light weight, easy installation, modeling, rich color change etc. let the achievement of market leader status. 30-40 years of age for the mainstream consumer groups in the surveyto see about the purchase of the crowd bath age range of the dealers, consumers are the main bath 30-40 age groups, the proportion reached 58.1%.
It is understood that, in this age group become the backbone of the bathtub consumption, they are the backbone of the purchase, with strong consumption capacity, quality of life requirements are very high. From the statistics, the young age group 20-30 also accounted for 23.3% of the share, and the current youngerbuyers have a direct relationship. The bathtub style is limited to housing patterns currently on the marketare a long bath style, the myriads of changes, or high or low. However, the survey found, consumers favor orclassic long bathtub, 78.6% of consumers in the installation of the bathtub when it.
It is understood, why a long bathtub is the main bathroom building pattern basically is according to the installation of a long bathtub design, more space saving, and the other in the bathtub by residential patternrestrictions, many families even if love is difficult to install. Massage bath tub favored by consumers from the price of 2000 yuan, mainly in the bathtub embedded, 2000-5000 yuan can buy mid-range massage bathtub. To investigate the acceptance in the conduct of the consumer price in the bathtub, 63.9% of consumers chose to accept 2000-5000 yuan price of less than two into the bathtub, choose 2000 yuan bathtub. With the improvement of living standards, people on bath from practical gradually to enjoy the type of development, the traditionalordinary bathtub can not meet people's requirements is bathing, replace sb. massage, surfing and other functions of the leisure bath.